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目 錄 一.項(xiàng)目定位·····························································P3 1、項(xiàng)目評(píng)判 2、市場(chǎng)形象定位 3、目標(biāo)客戶(hù)定位 4、目標(biāo)客戶(hù)分析 二.推廣策略·····························································P12 1、策略概述 2、推廣階段 3、推廣費(fèi)用預(yù)算 三.廣告企劃·····························································P19 1、廣告總精神 2、階段廣告執(zhí)行計(jì)劃 3、媒體計(jì)劃 四.工作進(jìn)度表·····························································P43 序 本案營(yíng)銷(xiāo)企劃的基
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